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"Timeless Mahindra" - Coffee Table Book by Adil Jal Darukhanawala
Timeless Mahindra is the definitive history of Mahindra’s automotive journey. Authored by none other than pioneer automotive journalist and noted automotive historian, Adil Jal Darukhanawala, it is a must-have in every automotive enthusiast’s collection.
Timeless Mahindra is a celebration of the wide-reaching and multi-faceted impact of Mahindra utility vehicles for every known application and some which not many can think of! The 75-year journey of the company has gone hand-in-hand with the evolution of the early Willys vehicles – through their many forms, applications and roles - all as ingenious and innovative as the unique Indian spirit of making. Brimming with insightful stuff masterfully written with so many hitherto unheard of stories woven into these pages and illustrated with never-seen-before photographs to illuminate the path, this journey of Mahindra & Mahindra from the first civilian 4x4 to the 21st century second-gen Thar also mirrors the rise of a nation, and the aspirations of its people!